The Marketing Plan
Marketing is one of the biggest parts of our job. A good marketing plan will bring many able buyers to the table, and get you top dollar for your home. If your home isn’t marketed properly, it may sit on the market much longer than it has to. We are aware that one of the ways people rate the performance of their agent is by how much marketing they have done, and how quickly their home has sold. A good marketing plan is essential to selling a home quickly, and getting the highest price. We want to do the best job possible for you, so we have developed the following marketing plan:
Each of these advertising methods is used for every listing we take.
1. Yard Sign: A colorful, eye-catching yard sign is placed on a post in your front yard to attract the attention of people passing by. The sign has the name and phone number of the listing agent.2. Brochures: A colorful created is created with a picture of your home and all the pertinent details and amenities. We deliver a supply of these to you, so that you may give them to friends, family, and co-workers..
3. Newspaper Ads: We place ads in 3 papers - The Town Topics, The Princeton Packet and Trenton Times. This is dependent on the location of your home.. The ad will have a description of your and our contact information to find out more.
4. Direct Marketing: A full-color postcard is mailed to all your neighbors announcing that your home has just been listed for sale, and asking if they know of any interested buyers. Many people like to live close to friends and family, so if they find out your home is for sale, they may mention it to a friend or family member who is looking to move.
5. MLS (Multiple Listing Service): We have the ability to place your listing in
the Mercer County, Middlesex or Somerset MLS System. Your home is listed in this computer database with pictures and all the important details. Every Realtor in the area has access to this system, and when an agent is beginning a search for their client who is looking to buy, they start here. We offer a co-op incentive to any agent who brings the successful buyer, that is, we offer in this system to share our commission with the agent who represents the buyer that buys your home. This gives the agents a reason to show your home to their clients.6. Office Caravan: Our entire office will stop by your house (on Tuesday) to familiarize themselves with all the great features of your home so that they are knowledgeable when a call comes into the office. We could have buyers immediately with a network of over 12,000 Weichert agents, our relocation division or referral network.
7. Broker Open: We hold a brokers open the first week after you put your home on the market. This is held from 11-1, and opens the home to all agents from the area to get a preview of the house – thus gaining even more exposure.
8. Weichert.com & franfox.net
Your home will appear in these sites which will strongly increase your exposure.
Weichert’s vast marketing program includes being a sponsor in the major search engines – which will increase the likelihood of getting interested buyers.9. IDX (Internet Data Exchange): We participate in the IDX. What this means for you is when your home is listed on the MLS, we select the option to also allow it to be displayed on the internet. Now, every other agent’s website that provides MLS search capabilities to its users will also display yours. For example, if a buyers is visiting an agent’s site and enters search criteria that fits your home, yours will be among the results of their search. This option increases your exposure even further.
10. Realtor.com: Your home is listed with a picture on Realtor.com, the most visited site by buyers searching for their next home. More and more buyers are starting their new home searches on the internet today, so it is important that we take advantage of this, and create a strong presence there.
11. E-Mail Flyers: We create an e-mail flyer with a description and pictures of your home. Then, we send it to every Realtor in town, again letting them know that your home is available if they have any interested clients.12. Open House Program: Weichert’s successful open house program allows potential buyers to browse your home. Every Sunday or even Saturday (at your request) from 1-4, we will be present to show potential buyers through the house. Everyone is required to sign in with their name, address and phone number so that we can follow up to accelerate the buying process. Our big bright yellow signs attract a lot of drive-by traffic. Open houses have a huge success in bringing in offers resulting in sales.
All of these methods are put into action simultaneously. We don’t try one or two methods, and see what happens, adding more if they don’t work. We know that to attract as many buyers as possible, which will get you the best deal for your home, we need to advertise aggressively, so we enlist every method above to sell your home.
